Aligned

As the sole product designer at Aligned, a pre-round A startup, I have a unique challenge of shaping the product's design direction from the ground up. In a dynamic and fast-paced environment, I have led the design of various advanced features that significantly enhance user engagement and provide valuable insights to sellers. While I have worked on many projects, here are three key initiatives that showcase my impact: Analytics, AI, and the Design System.

New Design System

New Design System

Overview

Development of a comprehensive design system for Aligned.

Challenge

Ensuring consistency, efficiency, and scalability across the platform while balancing brand identity with client customization.

Anacdote

While breaking down the interface into its smallest elements, I shared the process in a LinkedIn post, which sparked a discussion on modular design. This engagement led to valuable feedback that refined our approach, ensuring that even the smallest UI elements aligned perfectly with our brand values.

Outcome
  • Established a unified design language that improved efficiency in both design and development.

  • Created reusable components that enhanced scalability and allowed the platform to grow seamlessly with the product.

  • Enabled the development team to adopt the design system effectively, fostering better collaboration.

Analytics

Overview

Redesign of Aligned Analytics to provide sellers with actionable insights into buyer interactions.

Challenge

Simplifying navigation and presenting data clearly, addressing the overwhelming nature of the existing interface.

Anecdote

During user testing, a client mentioned that navigating through the timeline felt like "finding a needle in a haystack." This feedback inspired the creation of both macro and micro views, allowing users to easily switch between a broad overview and detailed activity, significantly improving their ability to analyze data.

Outcome
  • Improved navigation and clarity in the analytics dashboard, making data more accessible.

  • Enhanced user experience by offering clear, concise, and relevant insights.

  • Increased user engagement by turning room activities into more dynamic and interactive experiences.

  • Prepared the platform for future enhancements, ensuring scalability and adaptability.

Eden Zelivansky
Eden Zelivansky
Eden Zelivansky
Eden Zelivansky