Aligned
As the sole product designer at Aligned, a pre-round A startup, I have a unique challenge of shaping the product's design direction from the ground up. In a dynamic and fast-paced environment, I have led the design of various advanced features that significantly enhance user engagement and provide valuable insights to sellers. While I have worked on many projects, here are three key initiatives that showcase my impact: Analytics, AI, and the Design System.
Overview
Development of a comprehensive design system for Aligned.
Challenge
Ensuring consistency, efficiency, and scalability across the platform while balancing brand identity with client customization.
Outcome
Established a unified design language that improved efficiency in both design and development.
Created reusable components that enhanced scalability and allowed the platform to grow seamlessly with the product.
Enabled the development team to adopt the design system effectively, fostering better collaboration.
Analytics
Overview
Redesign of Aligned Analytics to provide sellers with actionable insights into buyer interactions.
Challenge
Simplifying navigation and presenting data clearly, addressing the overwhelming nature of the existing interface.
Outcome
Improved navigation and clarity in the analytics dashboard, making data more accessible.
Enhanced user experience by offering clear, concise, and relevant insights.
Increased user engagement by turning room activities into more dynamic and interactive experiences.
Prepared the platform for future enhancements, ensuring scalability and adaptability.